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Apple Watch Frenzy: What to Expect from Monday's Event

Apple(NEW YORK) -- The frenzy surrounding Apple Watch will likely reach a new high on Monday when the company holds an event in San Francisco where it's expected they'll reveal more information about the hotly anticipated wearable.

Apple will live stream its "Spring Forward" event from the Yerba Buena Center for the Arts on Monday at 1 p.m. ET.

The flagship wearable device is set to ship in April, however Apple hasn't yet revealed an exact release date.

Since Tim Cook showed off the watch last September, Apple has been dropping teases about its first wearable. The watch even landed its first magazine cover, gracing the wrist of a model on the front of November's issue of Vogue China.

While there are plenty of questions that will likely be answered on Monday, there is plenty we do know about the Apple Watch.

The wearable comes equipped with Apple Pay and a rich ecosystem of apps that can help keep the wearer informed with nuggets of information throughout the day, such as a dinner date or a flight delay.

It's also compatible with the iPhone 6, iPhone 6 Plus, iPhone 5, iPhone 5C and iPhone 5S. It is expected to begin at a price point of $349 and will come in three editions: Apple Watch Sport, the standard Apple Watch and a luxury gold edition. Consumers can expect to pay more for the high-end versions.

While other wearables focus on a touch screen, Apple is making navigation on the watch head easier by letting users move the digital crown to toggle between apps.

The wrist is "a very interesting place" because users can glance at it while "you can't glance at a lot of other places on your body," Cook told ABC News' David Muir in an exclusive interview after the watch was announced last year.

"You can measure a lot of things from there and you can just get, honestly, a tidbit today of what all it can do," Cook said. "But I think it's huge."

The watch is expected to surpass the bestselling Pebble wearable -- but competitors shouldn't lament Apple's entry into the market.

"The Apple Watch is good news for the entire wearables segment because it will take consumer awareness to a whole new level," Ben Wood, chief of research at CCS Insight, a technology analysis firm, told ABC News last month.

"If you don't own an iPhone but you are keen to join the smart watch party, there are alternatives," he added.

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Tax Tip: Flexible Spending Accounts

Ingram Publishing/Thinkstock(NEW YORK) -- Americans are reaping the benefits of having access to flexible spending accounts through their employer.

"They're fabulous deals, because with a FSA for either health care or childcare, those are the two kinds of expenses you can run through them. The money put into those accounts goes in pre-taxed and it not only avoids federal income tax, but it also avoids federal Social Security tax,” says Kevin McCormally of Kiplinger’s Personal Finance magazine.  

McCormally says one drawback is they're use-it-or-lose-it accounts, meaning you either spend all the tax-free money you set aside from your salary over the course of the year, or you miss out, though some companies offer a grace period. Even if they don't, McCormally says, you'll likely still come out on top.

"Most people could actually forfeit 20 to 40 percent of what they put in and still come out ahead, because the tax breaks are so strong,” he says.

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Etsy CEO Says IPO, Mass Production Won't Ruin Website's 'Handmade Ethos'

Courtesy Etsy(NEW YORK) -- Etsy's move to allow manufactured goods on the expanding "handcrafted" goods site and now its initial share offer has some sellers less than thrilled about its corporate direction. Some sellers say they are taking their business elsewhere while competition for Etsy heats up.

Chad Dickerson, Etsy's chief executive since 2011, addressed the concerns about the company's phenomenal growth and change in policy to allow "mass manufacturing," saying the website still values craftsmanship.

"I have heard concerns that by allowing our sellers to partner with responsible manufacturers, we are diluting our handmade ethos," Dickerson wrote in the company's S-1 filing submitted to the Securities and Exchange Commission Wednesday night.

The 10-year-old company was founded in Brooklyn as "a marketplace for handmade goods and craft supplies," the company says. But starting in 2013, Etsy changed its policy to allow sellers to use mass manufacturing to produce goods. Some critics say the policy has created unfair competition to small business crafters while diluting the market for handmade products.

A competitor site called Aftcra, which markets itself as a marketplace for handmade items made in America, has touted itself as the anti-Etsy from Milwaukee.

"The decision to allow manufactured products was one to improve Etsy’s revenue, but it affected Etsy artisans detrimentally," Aftcra founder Erica Riegelman said on her website.

Etsy seller Grace Dobush was among the users displeased with the move.

“They fundamentally changed the purpose of Etsy,” Dobush told Wired magazine. “To stay true to my handmade ethos, I had to move my business elsewhere.”

As of Dec. 2014, Etsy had 54 million members, including 1.4 million active sellers and 19.8 million active buyers, in nearly every country, the company claims. Etsy sellers generated $1.93 billion in merchandise sales last year, according to the S-1 filing.

Dickerson maintains that the company is still committed to "social good" and its community culture. Etsy is incorporated as a "B Corporation," which under laws in many states makes it a for-profit entity dedicated to having a positive impact on society and the environment. Etsy says the status will help it adhere to its "adherence to rigorous social and environmental standards," according to the filing. B Lab, an independent nonprofit, certified Etsy as a B Corporation.

"I share our community’s desire to preserve what is special about Etsy," Dickerson, Etsy's former CTO, wrote in the S-1 filing. "After all, Etsy has always served as an antidote to mass manufacturing. We still do. With our vision of responsible manufacturing, we are promoting a new, people-centered model in which artisans can preserve the spirit of craftsmanship and grow responsibly by collaborating with people at small-batch manufacturers to make their goods."

A spokeswoman for Etsy declined to comment because the company is in a mandated quiet period ahead of its IPO.

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How This Bakery Helps Military Vets Re-Enter the Workforce

Dog Tag Bakery(WASHINGTON) -- Some disabled veterans are getting sick of the “disabled part.”

“We might have a ‘disability,’” retired Sgt. Maj. Sedrick Banks told ABC News. “But it’s not about your disability. It’s about your ability.”

Banks served 23 years in the military, bouncing around between eight deployments and various assignments at the White House, 82nd Airborne Division, 520th Infantry, North Atlantic Treaty Organization and more, before medically retiring after a brain injury and some physical injuries.

Despite doctors telling him it would be difficult for him to ever work again, Banks started volunteering with Mission Continues, the Wounded Warrior Project and other organizations. He began building back his mental and physical strength enough to want to go back to school, so he tried a sociology course at Strayer University.

“I found I wasn’t where I needed to be at yet, so I dropped that course,” he said.

That’s when he found Dog Tag Bakery in Washington, D.C., whose mission is to provide these still-abled veterans a roadmap to entering the civilian American workforce. Founded by Father Rick Curry, SJ and Constance Milstein, both of whom have prior baking and nonprofit experience, Dog Tag teamed up with Georgetown University’s School of Continuing Studies to create a program where disabled veterans specifically could learn the skills of a business administration certificate program through classes and running an actual bakery. Proceeds from the bakery are reinvested in the education program to pay professors’ salaries and give the veterans stipends while in the program.

“The goal is that within the program we provide the education and the opportunities to understand what it takes to run a small business with an entrepreneurial mindset and step out into the next phase of their life empowered with these tools,” Dog Tag chief operating officer Meghan Ogilvie told ABC News.

Georgetown professors teach courses on the bakery’s second floor on topics like marketing, social media, finances and more, and guest speakers such as real estate agents and bank CEOs stop by. Students then immediately apply what they’ve learned in the bakery below. Veterans are even given a mock interviewing process, which in turn lead to real interviews.

The bakery first opened in November and has since graduated its first class of seven veterans – including Banks – who by completing the program received their Georgetown certificate in business administration. The first class has since moved on in various directions; one is getting his masters, another his MBA. One got a job through the program, two are interviewing and Banks now owns his own life coaching business.

Through it all, the Georgetown community has been incredibly supportive, Dog Tag general manager and veteran Justin Ford told ABC News.

“We’ve more than doubled our sales in the last couple months, we have an online store where we’re selling things like cookies, brownies and neat dog tag-related items and we just expanded our hours of operation,” he explained. “We have a ton of regulars. More than 50 percent of our business is regulars who come in almost on a daily basis. I think the community loves our mission and our product more importantly, and they’re coming back for more. We’re really excited about it.”

To staff the bakery when a class isn’t in session (the bakery is currently accepting applications for its second class to begin in June), Dog Tag employs locals to bake their scratch breads and pastries on premises.

From the start, though, Dog Tag was incredibly popular with disabled veterans, filling a need for those who have a tougher time post-military.

"I think with the veterans, when they return from active duty sometimes they have a more challenging time transitioning their careers from military to civilian. Dog Tag provides a very nice runway for them, kind of a safe environment where they can really understand how the skills they’ve acquired in service in active duty can apply in the real world,” associate dean of Georgetown School of Continuing Studies Edwin Schmierer told ABC News. “The program combines both the theory and learning with the experiential. As fellows in the bakery, they have to apply what they learn immediately, and I think that’s one of the most powerful types of learning when you can apply and experience it.”

Dog Tag even invites the vets’ spouses and caretakers to partake in the program as well.

“The caretakers have an additional challenge with the issues they face taking care of their spouses. They also have a higher rate of suffering from anxiety and PTSD on their own right,” Ford said. "Here at Dog Tag we have a very supportive and understanding community that your average employer wouldn’t necessarily have.”

Banks attributes his current success to that understanding community.

“Two months into the course mentally it was killing me, and I was like, ‘Man, maybe I can’t take this and I talked to one of the students in the class, Anton, and he was like, ‘Well, Sedrick, if you’re gonna sit there and whine about it you can quit the course,’” Ford recounted. “I felt so inspired by it and held accountable for it and I was like, ‘Okay I can do this.’”

The course gave Banks enough confidence to re-sign up for the Strayer sociology course, which he then “aced.”

“Believe me, we had our ups and downs, but what’s so cool about Dog Tag is how you come out in the end of the program. The course was great,” Banks said. “Everyone I talk to, I tell them, especially disabled veterans and spouses, ‘This is the course you need to sign up for.’”

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Why Instant Ramen Inventor Momofuku Ando Floats in Space in Google Doodle

Google(NEW YORK) -- Thursday’s Google "Doodle" honored the father of instant noodles: Momofuku Ando, the Taiwanese-Japanese founder of the Nissin Food Products Co.

Ando would have turned 105 on Thursday had he not died of heart failure in January 2007 at the age of 96. With Taiwanese parents, Ando was born in Taiwan during the Japanese occupation of Taiwan and became a Japanese citizen after World War II.

He started with chicken-broth noodles in cellophane bags behind his house in Ikeda, Japan. Today, Nissin sells instant ramen, chow mein and pasta noodles in cups, bowls and plastic packaging.

Google featured three illustrations of Ando, in one of which he is seen floating in space.

Why? In the 1990s, he introduced instant noodles that could be eaten beyond Earth: “Space Ram.”

“People have to eat no matter where they go, even outer space," he said, according to Google's blog.

In July 2005, Nissin vacuum-packed instant noodles for Japanese astronaut Soichi Noguchi on the space shuttle Discovery.

“I’ve realized my dream that noodles can go into space," Ando said at the time, according to his obituary in The New York Times.

In the other doodles, Ando is shown inspecting noodles under a microscope and waiting for his noodles to warm up during a significantly shorter amount of time than the typical three minutes.

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Who’s Getting Your Money? Five Signs a ‘Charity’ Is Really a Scam

Fuse/Thinkstock(NEW YORK) -- Many Americans make it a point to assist victims of natural disasters, donate to fight diseases and give money to help veterans.

But their generosity is also noticed by scam artists, who want a piece of that action.

The Federal Trade Commission gives these red flags that a charitable appeal is not legitimate:

  • The charity offers only vague information about its mission, budget and how your donation will be used.
  • It won’t provide proof that your donation is tax-deductible.
  • It may use a copycat name that closely resembles a well-known, reputable organization.
  • It may thank you for making a pledge that you don’t recall making.
  • It uses high-pressure and emotional appeals to get you to donate cash immediately.

You can make sure your generosity benefits the right people by carefully researching a charity before you give.

Find out whether the charity is registered to solicit in your state and check its record at websites like Give.org, CharityNavigator.org, CharityWatch.org and GuideStar.org.

And even with legitimate charities, make sure the organization’s mission lines up with your charitable giving goals.


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US Stocks Rise On Earnings Reports

NikolayPeev/iStock/Thinkstock(NEW YORK) -- Stocks moved slightly higher on Thursday, led by gains for utilities and financial companies.

The Dow Jones Industrial Average finished the session on Thursday at 18,135.72, up 38.82 from its open.

The Nasdaq also was up by 15.67 to close at 4,982.81. The S&P 500 rose by 2.51 points to close at 2,101.04.

Pharmacyclics, which makes the cancer drug Imprivica, surged on Thursday after AbbVie said it would acquire the company for $21 billion.  

The company behind the Snuggie, the Perfect Bacon Bowl and other “As Seen on TV" products has agreed to pay $8 million to settle charges that it deceived customers.

The Federal Trade Commission says Allstar Marketing promised customers buy-one-get-one-free promotions, and then charged them in the form of high shipping costs.  

Allstar will pay the FTC to create a fund that will be used for customer refunds.

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What Ringling Bros. Circus Will Be Like Without Elephants

Joe Raedle/Getty Images(NEW YORK) -- Without Asian elephants, the show will still go on at Ringling Bros. and Barnum and Bailey circuses, though fans will likely also say goodbye to its "woolly mammoth."

The 145-year-old "Greatest Show on Earth," owned by the Feld Family of Feld Entertainment Inc., said it will still feature other "extraordinary animal performers." Those include lions, tigers, horses, llamas, goats, dogs and camels.

The company's programs have evolved from just animals to "mythical creatures of the past," specifically a unicorn and a Pegasus. The company will also likely be dropping the "woolly mammoth" from its "Legends" show, now that it can't dress an elephant.

The Legends performance previously highlighted "awe-inspiring feats of daring, spectacles of strength and thrills of wonder to summon the mythical and mysterious creatures of the past."

Ringling's "XTREME" show, on the other hand, features "circus spectacles," like human cannonballs, balancing acts and stunts on ramps. Even this stunt show, which of course features clowns, includes a range of animals.

The company recognizes that the omission of elephants is an "unprecedented change" in the show's history, but it said the company can focus on its Asian elephant conservation programs in North America and Sri Lanka.

"This is the most significant change we have made since we founded the Ringling Bros. Center for Elephant Conservation in 1995," Kenneth Feld, chairman and CEO of Feld Entertainment, said in a statement. "When we did so, we knew we would play a critical role in saving the endangered Asian elephant for future generations, given how few Asian elephants are left in the wild."

Feld Entertainment Inc. could not be reached for comment. The Circus Fans Association of America, which calls itself North America's leading circus fan organization, founded in 1926, did not respond to a request for comment.


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Facebook Users from Birth: Why Some Kids Are Already Online

Facebook(NEW YORK) -- Meet Clementine. The smiling Brooklyn, N.Y., baby has her own Facebook page that includes photos of her at a birthday party, meeting a zoo animal and posing at the beach.

Rebecca Winkel adopted Clementine two years ago. Her daughter's birth family are among the 18 friends who are treated to occasional updates and adorable photos Winkel snaps using her smartphone.

"It was an idea suggested to me by another adoptive parent. I really saw how it added a nice layer to the open adoption where the family stays updated. Nowadays they don’t have to put a letter in the mail," Winkel, a New York City psychologist, told ABC News.

Buzz Bishop, a Calgary-based radio host who blogs about fatherhood at Dad Camp, has been running social media profiles for his sons, Zacharie, 7, and Charlie, 5, since they were born.

His kids have their own urls, Gmail accounts, Tumblr pages and Twitter handles. Zacharie has a Facebook page, however Bishop said he hasn't updated it in years.

"I wrote a post called 'One Day I Will Have to Apologize to My Kids For My Blog,'" Bishop said. "The thing I hope is it's not just my kid who will be embarrassed -- it's going to be for all of their peers. Will I have to apologize for some of the stories? Yes. But I don’t think it will be deeply scarring."

Mainly, it's sharing ridiculous things that the two boys say on their Twitter accounts -- which are also placed on private.

"[All of the quotes] are in one place and when I want to remember what they were like, it's all there in chronological order," Bishop said.

Karissa Sparks, vice president of marketing at Reputation.com, told ABC News it's almost to be expected that parents would want to help their child establish their digital footprint by registering their name on various sites.

"We’re creating these digital portfolios for kids. We can't fathom right now how that data may be used [many years from now]," she said.

Diane Gottsman, an etiquette expert at the Texas School of Protocol, said parents should also consider what they're posting on their child's profile and who can see it.

"It's that forever footprint you’re putting out there, and there are risks and dangers with that," she said, "Be diligent and respectful of our babies who are going to grow into teenagers and adults."

Facebook requires that all users who have a profile are at least 13 years old. Parents can make pages for their children, but profiles are prohibited under the social network's terms of service.

Winkel said she gets some "raised eyebrows" from friends who know her 2-year-old is on Facebook, but she said she the ability to create a virtual scrap book of Clementine's life has been an important tool in her open adoption.

"I understand people's safety concerns but that is a life skill people need to acquire nowadays. It’s a major avenue of how we stay connected to communities," she said. "My take is that it is just part of the modern world we live in."

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Social Media Rage for Fliers Experiencing Hours-Long Hold Times

iStock/Thinkstock(NEW YORK) -- The winter storm and resulting snowfall accumulation from Texas to Long Island, N.Y., has crippled air travel and produced excruciatingly long telephone wait times for people whose flights have been canceled or changed.

Almost 6,000 flights have been canceled in the United States since Wednesday.

Fliers forced to endure long hold times have taken to Twitter to vent their frustrations, with many reporting wait times of more than three hours. A Kansas woman was reportedly put on hold for six hours by American Airlines earlier this week.

Dallas-Fort Worth airport has the most flight cancellations so far on Thursday, according to flight-tracking website FlightAware. DFW is the hub for American Airlines.

"We apologize for the frustrating experience. The past week has been very challenging due to extreme winter weather impacting the Dallas-Fort Worth area as well as the Northeast,” American Airlines spokesman Matt Miller said in a statement to ABC News. "We have seen extended wait times in our reservations system and social media channels as we work to rebook customers. We are working to re-accommodate everyone as quickly as possible based on their individual travel plans."

American currently has travel policies in place covering 24 airports, including Dallas/Fort Worth, Philadelphia, New York and Washington.

All other airlines also have flexible travel policies in place for fliers whose plans are affected by weather. Policies allow for changes and refunds, even on nonrefundable tickets.

Here are some tips:

  • Check online for flight status rather than calling the airline.
  • If your flight has been canceled and you're in no rush to rebook or want a refund, wait until Friday to call the airline.
  • Use social media, especially Twitter, to contact your airline, but keep in mind those channels are also flooded with requests.

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Peeps-Flavored Milk Coming to a Grocery Store Near You

Prairie Farms(NEW YORK) -- Easter’s around the corner, which means an influx of everyone’s favorite chick-shaped marshmallows are hitting shelves.

This year, though, there’s a new product for the Peeps fanatics out there: Peeps-flavored milk.

The limited edition drink comes in three flavors -- Marshmallow Milk, Chocolate Marshmallow Milk and Easter Egg Nog -- and is already available in the Midwest.

“Peeps marshmallow is an iconic symbol of Easter and springtime, but enjoyment of the product extends well beyond eating the cute treats,” Peeps senior brand manager Noelle Porcoro said in a statement. “Through our exciting partnership with dairy leader Prairie Farms, fans will be able to express their ‘Peepsonality’ in new ways this spring.”

The milk is certainly considered a treat with a whopping 37 grams of sugar per one cup serving.

"We view our Prairie Farms Peeps milk as a treat and is still packed with 9 essential nutrients and 8 grams of protein,” a Peeps spokeswoman told ABC News. “Although it contains added sugar, 11 grams are found naturally from the lactose in milk."

As a part of the launch, Prairie farms is holding a recipe contest featuring at least one Prairie Farms product and any Peeps marshmallow treat, which the new milk would hit in one. From March 9 through April 5, daily and weekly prizes will be awarded.

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Robocall Trojan Horse Hides Cruise Offer in Political Survey

Photodisc/Thinkstock(WASHINGTON) -- A widespread telemarketing scheme in which companies bombarded American consumers with billions of calls for a purported political survey was actually a tricky and illegal plot to sell cruise travel packages, the Federal Trade Commission announced this week.

The FTC and 10 state attorneys general announced this week the partial settlement of a case against Caribbean Cruise Line, which, along with seven other companies, was charged with orchestrating an elaborate robocall scheme, raking in millions of dollars by pitching trips to the Bahamas under the guise of a political survey in an attempt to evade federal telemarketing laws, the FTC said.

Over a 10-month span, 12 to 15 million calls were made every day to consumers in all 50 states, resulting in more than a million complaints to federal officials.

Emily Cope Burton, an attorney with the FTC’s Bureau of Consumer Protection, said the robocall scheme was unique in that the call was a Trojan horse -- the robocall got in the door to the consumer as a political survey before turning to a pitch for a travel package. Political calls do not violate the FTC’s Do Not Call Registry or other federal robocall rules.

“Our hope is this case will send a message to companies that if there was a misconception, this clarifies it,” Burton told ABC News. “There is no loophole.”

Burton said she advises consumers to exercise caution and report concerns to the FTC if they receive calls with hidden agendas.

“If you get a call like this with a sales pitch attached, be extremely cautious,” she said. “You probably don’t want to be doing business with a company trying so hard to skirt the law.”

Victims of the scheme -- including those registered on Do Not Call lists -- received calls from “John from Political Opinions,” telling them they had been “carefully selected” to participate in a 30-second political survey, after which they could “press one” to receive a two-day cruise for two to the Bahamas.

Those who continued with the call were then transferred to a live telemarketer who informed them they would receive a two-day trip for two to the Bahamas, if they would pay a “port tax” of $59 per person. Additionally, they were pitched additional hotel and travel packages, according to the official complaint.

Although federal laws don’t prohibit political surveys, some state laws do. Indiana, for example, prohibits political calling and was one of the 10 states, along with Colorado, Florida, Kansas, Mississippi, Missouri, North Carolina, Ohio, Tennessee and Washington, that filed additional charges in the complaint with the FTC.

“Caribbean Cruise Line's illegal robocalling campaign violated our telephone privacy laws and harassed millions of people,” Indiana State Attorney General Greg Zoeller said in a statement. “These tactics aren’t fooling anyone, and all parties involved in this scheme are being held accountable.”

Caribbean Cruise Line agreed to pay $500,000 in the settlement with the FTC. Seven other companies were charged with aiding Caribbean Cruise Line in the scheme; two of those have settled for lesser amounts, and the suit continues against the other five.

Jeffrey Backman, an attorney who represented Caribbean Cruise Line, said in a statement to ABC News that Caribbean has not been found guilty of any wrongdoing and that the company had been contacted by a group of political action committees (PACs) that wanted to offer its cruise packages as a promotion for participation in political surveys.

“After vetting the request with its attorneys, Caribbean agreed to allow its complimentary cruise promotion to be offered to recipients of certain of the calls made by the PACs,” the statement said. “Unfortunately, the PACs made calls that were not part of the program that Caribbean had approved.”

The Federal Trade Commission advises consumers to sign up for the Do Not Call Registry to cut down on unwanted sales calls and encourages anyone who gets calls that violate federal law to file a complaint.

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Tax Tip: Frequent Mistakes on Tax Returns

iStock/Thinkstock(NEW YORK) -- Being organized may help avoid common mistakes when filing tax returns.

"I think the biggest mistake people make is a failure to plan,” says Tom Wheelwright, the CEO and founder of CPA firm Provision.

Wheelwright recommends organizing important documents, and considering hiring someone to do your tax paperwork.

Internal Revenue Service spokesman Eric Smith recommends filing your taxes online. "Really, the mistakes of filing are often much more related to paper returns,” says Smith.

Smith adds that taxpayers frequently forget to attach their W2s and other documents when filing by mail.

TurboTax vice president Bob Meighan says one of the easiest ways to avoid mistakes is to simply check the numbers.

"People need to double-check their Social Security number, number one,” Meighan says.  “Number two: check the Social Security number of your dependents, cause we often forget what our children's Social Security numbers are ... Because if they're not correct, your return will get rejected."

Another pro tip: be sure to proofread your tax return for any typos.

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Jobless Claims Jump to 320K

iStock/Thinkstock(WASHINGTON) -- Jobless claims were slightly higher last week, increasing by 7,000, according to the latest figures released Thursday by the Labor Department.

For the week ending Feb. 28, the number of people filing for benefits climbed to 320,000. The previous week, claims stood at 313,000.

The Labor Department said there were no "special factors" impacting that week's figures.

The four-week moving average also climbed higher by 10,250, to 304,750.

The monthly unemployment data is due to be released Friday.

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Mark Zuckerberg Reveals the One Question He Asks Before Hiring a New Facebook Employee

Photo by Justin Sullivan/Getty Images(NEW YORK) -- When Mark Zuckerberg is involved in bringing a new employee into Facebook, the CEO said the answer to one simple question helps him determine whether the person would be a good fit:

Would I be happy working for this person?

"I will only hire someone to work directly for me if I would work for that person," Zuckerberg told a group in Barcelona who participated in the Facebook co-founder's monthly town hall meeting. "It's a pretty good test."

One of those people who passed the test was clearly Facebook's Chief Operating Officer Sheryl Sandberg.

When asked by a woman in the audience what it is like to work with Sandberg, Zuckerberg said he considered her a mentor and someone who has been instrumental in building Facebook into a business and "healthy organization."

Zuckerberg was in Barcelona for the Mobile World Congress, where he spoke about the strides his Internet.org initiative has made in the developing world since he first announced its launch.

More than 7 million people in developing countries have benefited so far from having Internet access from their phones, according to Zuckerberg. With 50 million people living in the countries that are covered by the app, that number is likely to increase.

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