The SouthCoast Morning news is the SouthCoast's premier morning show and is heard daily from 5am to 9am exclusively on 1480 WSAR.

Join Happy Hec Gauthier, with co-hosts Joann and Carol and their variety of guests for the most spirited morning show in the region as they discuss everything from TV to politics to sports and everywhere in between! 

The Bristol County Breakfast Club (BCBC) is the only place to hear everybody's favorite WSAR personality, Hector Gauthier. The broadcast legend has represented the heart and soul of the Greater Fall River community for more than 40 years and is taking that passion for the area into a new era for WSAR programming.  

Listen live to The BCBC to keep up to date on the latest traffic conditions during your morning commute as well as the region's most accurate and dependable forecast from the St. Anne's Credit Union Weather Center. For 87 years in the SouthCoast, there's been no better station to wake up to than 1480 WSAR...Happy Hec and the Breakfast Club aim to keep it that way!

Don't you forget to tune into the all new Bristol County Breakfast Club every morning on your home for the region's best morning show...1480 WSAR.

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